WOW! Celebrate50 with Fujifilm

Fujifilm SG50 Carnival. Four days of fun filled actitivity at Funan Digital Mall.
Test drive new Fuji X cameras and lenses; photoshoot with lovely models, free snacks and heaps
of games for everyone. Free Instax prints; don’t we all love them! Talks by Fuji X- photographers
and their live demo shoot. Celebrities, photo exhibition, Live band performance and
photowalk with top landscape X photographer, Elia Locardi. WOW!

Fujifilm X-T10.

Fujifilm X-T10.

This Fujifilm SG50 Carnival is a mecca for any Fuji X shooters and also an opportunity for non X
shooter to experience the wonderful range of Fujinon lenses. And of course the X- series cameras
and the new addition to the X family, the X-T10. Here is the link for those who wanna check out this
powerful new camera.
https://ivanjoshualoh.wordpress.com/2015/05/18/perfect-10-everyday/

Fujifilm Singapore also took this opportunity to introduce their newly minted X Series Ambassador,
ever lovely, Miss Belinda Lee. An actress, former MTV VJ and a TV travel host. From Arctic to the
Mongolia, South America to Africa, Oman to Bhutan, I have not known anyone that have travel to
so many diverse location. Many of which are difficult to reach. As beautiful as she may be; this is
one tough gal. Or should I say one tough Fuji X Ambassador. Hopefully in the near future Belinda
will bring a group of Fuji X shooter for a oversea photo trip. That will be X-citing!

Photo by Jere Jax.

Photo by Jere Jax.

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh Photo by Jere Jax.

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh
Photo by Jere Jax.

Talks by Fujifilm X-photographers. Chia Aik Beng, Rommel C. Bundalian, Benny Ang, Jan Gonzales, Elia Locardi and Ivan Joshua Loh

Talks by Fujifilm X-photographers. Chia Aik Beng,
Rommel C. Bundalian, Benny Ang, Jan Gonzales, Elia Locardi and Ivan Joshua Loh

Photowalk with Elia Locardi. Photo by Jere Jax.

Photowalk with Elia Locardi.
Photo by Jere Jax.

Fujifilm X Ambassador Belinda Lee.

Fujifilm X Ambassador Belinda Lee.

Last week I had the privilege to spend some time with Belinda. I was task by Fujifilm Singapore
to introduce her to the X- series camera. We started with X100T. When she hung it over her; it
fits her like a glove! I spend about an hour showing Belinda the great feature and functions of
the X100T.

I asked her what do you think of the X100T? She loves the whole retro design with all the cutting
edge technologies in one package. She did mention that its a bit heavy. A week later at the Fujifilm
SG50 Carnival; I had the opportunity to meet her again, I asked her; does it still feels a bit heavy?
She replied; after a week of using the X100T its doesn’t feel “a bit heavy” anymore. In fact it feels
very balance in her hands. PS; her previous camera was a very slim compact and now I know
why the X100T feels a bit heavy to her.

Dr Leslie Tay with Fujifilm X-camera Ambassador; Belinda Lee.

Dr Leslie Tay with Fujifilm X-camera Ambassador; Belinda Lee.

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh Photo by Jere Jax.

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh
Photo by Jere Jax.

I also had a photo exhibition in conjunction with the Fujifilm SG50 Carnival. Celebrate50 is a
exhibition in light of Singapore 50 years of nation building. Regardless of Race, Language or
Religion. This series of Singaporean portraits are from 1 year old to 50 years old. From a
student to a entrepreneur, hawker to body builder, doctor to celebrities. It feature Singaporean
from all walks of life.

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh. Shot with X-T1 + XF56mm APD

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh. Shot with X-T1 + 56mm APD

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh. Shot with X-T1 + 56mm APD

The Fuji X-T1 mated with XF56mm APD was my weapon of choice for this project. Primarily the
Profoto B1 and B2 were used to light up the model. I have always love the “light” from Profoto
system. So crisp! For some of the behind the scene; here are the links…

https://ivanjoshualoh.wordpress.com/2015/03/11/small-wonder-fujifilm-xt1-profoto-b2/
https://www.youtube.com/watch?v=H1-ykAPAEMI&feature=youtu.be

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh. Shot with X-T1 + XF 56mm APD

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh. Shot with X-T1 +XF 56mm APD

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh. Shot with X-T1 + XF56mm APD

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh. Shot with X-T1 +XF56mm APD.

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Celebrate50 Exhibition by Fujifilm X-photographer, Ivan Joshua Loh

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

Celebrate50 Exhibition. Photo by Jere Jax.

Celebrate50 Exhibition.
Photo by Jere Jax.

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

Fujifilm SG50 Carnival + X-T10 Launch + Celebrate50 Exhibition by Fuji x-photographer, Ivan Joshua Loh

I have so many people to thank. Casey Chen, the awesome designer that help me design the
exhibition logo and concept. Also all the Singaporean that participated in the Celebrate50.
For without each one of you this series will not be possible. Profoto, Lastolite, ETG and
the talented Jaye Foo and his band RISU. My awesome make-up artist and hair stylist;
Christine, Jenny and Carina. Thank you for making everyone look so good for the photoshoot.
Joel Lim; another awesome photographer who assistant me throughout this project. Lastly I
would like to thank Fujifilm Singapore as the official sponsor of my exhibition and also the good
people from Fujifilm; Favian, Cheryl and Keitaro So. I am indeed blessed to know you all.

Fujifilm X photographers. Shot by Joel Lim.

Fujifilm X photographers.
Shot by Joel Lim.

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