As a Digital Medium Format(DMF) user; when the GFX was first launch in
2016 Photokina. I was all in awe at the press conference. Its was special;
small and very usable DMF. Months later when all the dust have settled, I
ask myself, are all the working photographers gonna switch? It has great
IQ, pretty fast auto focus and a honest price; at least in the world of DMF.
Least to say I am a GFX convert. I know many photographers who have
already made that switch too. Some are considering and the rest simply
love their current system; for now. There are only that many working
photographers in the world. I ask myself who else will be interested? Beside
a small community of non professional that uses DMF, I believe the next
segment will have to be the high end Full Frame DSLR users? GFX fulfilled
all category of photography except sport and maybe video which is not what
it was design for.
For illustration I will be using a Canon 1DX as a comparison. Canon was my
last FF brand before I made the switch to Fujifilm. They are both very different
cameras but I would like to think many FF user might make that switch to GFX.
Let me explained. The most important factor is price. I will compare GFX +
GF32-64mm F4 and 1DX mk II and EF24-70mm F2.8. Below are the current
prices taken from B&H.
USD$5,999 Canon 1DX Mk II
USD$1,749 EF 24-70mm F2.8 Mk II
USD$6,499 Fujifilm GFX 50s
USD$2,299 GF 32-64mm F4 WR
As you could see the price difference is USD$1,058. That is about 13% premium.
If I were to compare a Nikon D5 with a 24-70mm F2.8E VR lens, the GFX maybe
even cheaper. Back to 1DX, the 13% premium is not a small sum of money but the
IQ of the GFX is a huge advantage. I know of photographers who uses 1DX to
shoot portraits. And I hope I won’t hear GFX photographer using it to shoot sports!
Having that in mind; photographers who love to use their high end FF camera to
shoot portraits, travel, documentary landscape, fine art and sports, I meant sport
portraiture should really consider the GFX as a alternative option. The details from
the GFX are staggering. It has beautiful transition from highlights to shadows.
DMF have always been big, heavy and not that easy to use. Not to mention the
price. GFX is actually pretty feather weight and the workflow easy. If you have a
X-T2; just think the GFX as a bigger X-T2. Here is another illustration.
1530 grams Canon 1DX Mk II (with battery and card)
805 grams EF 24-70mm F2.8 Mk II
2335 grams Total
920 grams Fujifilm GFX 50s ( with EVF )
879 grams GF 32-64mm F4 WR
1799 grams Total
From the above comparison, you could easily see the weight difference is more
than half a kilogram. Unless one truly shoot sport and wildlife exclusively, 1DX will
be a correct choice. Or some will disagree and have to mention it should be Nikon
D5 instead. This blog post is not a comparison between the 2 cameras rather I
wanna share that if you are a high end FF shooter; the GFX is actually a very
tempting and logical option. Its modular, fast AF, easy workflow, superb Fujinon
glass, great IQ and last but not least, its really fun to use. Here are two full size photos.
Last weekend I was on the little island call Sentosa. I did some street and also
stop many to have a portrait of them. In fact one of the model actually knows the
GFX. He even ask where did I stole it from!
Here are some street pictures and also GFX Digital Xpan 65:24 ratio. Its pretty fun shooting
in this format too.
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